Why I’m Embracing #30Wears

I’ve been planning to enter the world of blogging for a while now and the delay has partly come from the desire to have a wealth of content ready before I launch.

I love fashion with a true passion. I’m constantly thinking about new styles seeking inspiration from people watching, bloggers, fashionistas and of course Instagram.

But I’ve found this desire to keep producing new content coupled with my love of curating looks has meant I’ve begun to feel pressure to keep updating my wardrobe and increase the amount I’m shopping the high street. I’ve felt anxiety around whether my current wardrobe is ‘on trend’ enough, or having older pieces will be boring for my followers.

That was until I stumbled over #30Wears, along with listening to an amazing TedTalk podcast on sustainability and the impact fast fashion is having on the environment. Both come from the perspective we should essentially be wearing what we have more often. We need to rethink the life cycle of our clothes, breaking the mentality of constant updating the high street fashion power houses have trained us to believe in. If we truly look at fashion trends none are really that different.

Wearing neon this season? That was huge in the 80s. Obsessed with animal print? Comes out every winter.

The principle of 30Wears really connected with me and eased the worries I had about constantly shopping. Not only is it not necessary, it’s was harmful to the environment.

Whilst I’m not suggesting we don’t shop at all (I for one couldn’t stick to that) we do need to get away from thinking in order to be fashionable, look cool or worse be accepted by society, that we should be constantly shopping and spending money.

I’ll be honest, I’m still battling with myself to not shop as much and I’m trying to reduce just how many times I check out Zara’s latest drops. But I am enjoying being more experimental with my looks, matching pieces together that I never would have thought of before. It’s also resulting in me developing a more distinct sense of style rather than copying all of the latest trends.

I hope that my followers will be inspired by my creativity and in turn will feel less pressure to keep spending their hard earned cash too. My deeper worry is if we keep this up it becomes harmful to our self esteem – we’re constantly modelling ourselves on others, trying to replicate what we think is ‘cool’ or what we should look like. What happened to individuality and self expression? Do we really all need to look exactly the same? 

So I’d encourage you to get on board – challenge yourself to get at least 30 wears out of your items before you move on to the next. Have fun getting creative and dress how you want not just how you should xxx